M Phil in Entrepreneurship from Madurai Kamaraj University. MBA from Shivaji University, Kolhapur, Graduate in Physics from MG University, Kottayam. He is currently pursuing Ph.D. in Entrepreneurship He started his career in advertising & publishing and then moved on to pedagogy. He has got 19 years of teaching experience at the under graduate and post graduate levels, besides 2 years’ experience in the industry. He is adept in handling Marketing, Advertising, Corporate Strategy, Entrepreneurship and Economics. He has been actively involved in Content improvement and Soft skill development initiatives for management graduates with many novel programmes and ideas worth emulating.
AREAS OF RESEARCH: Advertising, Integrated Marketing Communication