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Dr.Ashokkumar Deepak: B.E., MBA, PhD

Asst. Professor

An Electronics Engineering Graduate from Mumbai University with post graduate degree in Management from Bharathiar University. He has completed his doctoral research in Marketing Management from School of Management, Bharathiar University as a UGC NET Junior Research Fellow. Professor Deepak has submitted his doctoral thesis and is awaiting for viva-voce examination. He has 3 years of full time research experience. He is highly interested in Research methodology and Business statistics concepts. He has immense interest in various research and academic topics specifically focusing around youth consumer psychology, youth marketing, fitness industry marketing and sports marketing. AREAS OF RESEARCH: Consumer Psychology, Decision making Behavior