M Phil. in Management from Bharathiar University, Coimbatore. PGDTRM (Research in Management) from IGNOU. MBA in Marketing from Bharathiar University, Coimbatore and B Sc. in Biotechnology from Mahatma Gandhi University. She is currently pursuing Ph D in Marketing from Cochin University of Science and Technology. She has 15 years of teaching experience in Management education. Her areas of interest include Research Methodology, Marketing Research, Consumer Behaviour, Brand Management and Services Marketing. She is an Infosys certified soft skill trainer (Infosys campus connect). She is the Deputy Management Representative of SNGCE-ISO activities. She also serves as the Faculty Co-coordinator of MBA-SNGCE PMI Student’s Chapter,Management Fest (Resilienz), Alumni Association (Varnam), and Management meets. She has received SNGCE -‘Passionate Pedagogue’ Award-2014. AREAS OF RESEARCH: Retail Consumer Behavior, Customer Experience Management, Relationship Marketing.